Marketing

Brushing Up on Branding
Drs. Stevie Roberts and Robert Johnson break down the process of establishing, building and maintaining a consistent brand.
by Drs. Stevie Roberts and Robert Johnson
February 2025
Dental Marketing Toolkit: Position Your Practice as a Google-Recognized Authority
A comprehensive digital marketing overview for dental practices of all specialties, focusing on actionable strategies for dental professionals to enhance their online presence, attract new patients,...
Richard “Jack” Hayes, Mallory Rostamijam, and Dani Harris
CE Credits: 1.5
Google Analytics 4: What Dentists Need To Know Now
On July 1, Google will turn off Universal Analytics, its current Google Analytics product, which means website owners will need to start using the company’s latest product, Google Analytics 4, if...
Dr. David A. Wank
CE Credits: 1.5
Poll: Marketing
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the...
July 2024
Product Profile: Productive Dentist Academy
Turning dreams into reality for 20 years
June 2024
Howard Speaks: Staying On Track in 2024
Dentaltown founder Dr. Howard Farran discusses the importance of maintaining—and tracking—your marketing efforts.
by Dr. Howard Farran, DDS, MBA
February 2024
2023 Dental Townie Choice Awards
The results are in, and now it’s time to announce the winners of the 2023 Dental Townie Choice Awards—and this year, we shine the spotlight on the victors in a few notable races.
December 2023
Professional Courtesy: Vote To Drive Dentistry Forward
Dentaltown Editorial Director Dr. Thomas Giacobbi recaps some of the best products and services he’s discovered on Dentaltown.
by Dr. Thomas Giacobbi
July 2023
Howard Speaks: The Power of Participation
Dentaltown’s founder, Dr. Howard Farran, explains the importance of voting in the 2023 Townie Choice Awards.
by Dr. Howard Farran
July 2023
Doing Good While Doing Good
In the competitive world of dentistry, the success of a practice often hinges on the ability to foster strong relationships and establish trust with patients. Development coach Melissa Lowry shares...
by Melissa Lowry
July 2023
Poll: Marketing
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the...
July 2023
Howard Speaks: Mapping the Results
Dentaltown founder and CEO Dr. Howard Farran explains why not completing your dental practice’s profile on Google and Google Maps leads to missed opportunities for free marketing and branding.
by Dr. Howard Farran
June 2023
Dental CE: What Dentists Need to Know Now About Google Analytics 4
On July 1, Google will turn off its Universal Analytics tracking system, which means website owners will need to migrate to the new Google Analytics 4 system to keep tracking their stats via Google....
by Dr. David A. Wank
June 2023
Personal Bests
In an era when people are bombarded with messages, how can you make sure e-communications from your dental practice feel genuine and valuable? Casey Bull of The Invisible Orthodontist explains the...
by Casey Bull
April 2023
Running With the Right Clicks
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimizations. These tips will...
by Casey Bull
February 2023
New Products
Take a look at some of the newest products hitting the dental market.
January 2023
Dental Industry News
Take a look at some of the latest happenings in the dental industry.
January 2023
Continuing Education Update
Dr. Howard Goldstein, director of continuing education, shares Dentaltown's latest CE offerings and most popular courses.
by Dr. Howard Goldstein
September 2022
Poll: Marketing
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the...
July 2022
Aggressive Reactions to Nasty Social Media Posts
This pediatric dentist wonders how to respond to a parent who leaves disparaging reviews that go “viral.”
February 2022
Going Live
Dr. Cyndi Blalock, who leads a group of more than 2,500 entrepreneur dentists, explains why she thinks going live on Facebook is a great way to get your dental practice out there—but the most...
by Dr. Cyndi Blalock
October 2021
Townie Poll: Marketing
With our monthly dental poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the...
July 2021
Professional Courtesy: Dental Websites—At First Glance
Dentaltown editorial director Dr. Tom Giacobbi has looked at hundreds of dental practice websites and thinks many could use some updates and upgrades. His 10-point checklist is a good place to start.
by Dr. Thomas Giacobbi
March 2021
Damage Control: Negative Dental Reviews
Any dental practice that’s been in business for a while has had to deal with a displeased patient and negative dental reviews. These guidelines will help you determine a plan for how to react and...
by Michael Fitterer
March 2021
What is Dentaltown?
Learn about the ins and outs of Dentaltown.com, the largest online community for dental professionals.
New Grad Edition 2020
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